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2-50: New Acquisition and Win Back Marketing Campaigns

Nov 25, 2009


Anthem Blue Cross Launching Exciting, New Acquisition and Win Back Marketing Campaigns

As part of Anthem Blue Cross' ongoing efforts to continue to create new business opportunities for their valued agents, they are launching a new series of marketing campaigns targeted at both new prospects and winning back former Anthem customers.

Beginning the week of November 30, 2009, Anthem will initiate the campaign with direct mail letters targeting opportunities in select northern California counties.

For both the prospect and win back campaigns, Anthem's key message is value. Each letter points out the key value propositions that separate them from the competition: Cost, Choice, Care and Commitment.  These letters discuss Anthem's competitive pricing, wide range of product offerings, large provider network, discounts, cost control tools and fast, efficient claims processing.

Each letter directs the recipient to call their agent for more information. The recipients are also provided with several other contact options, each of which point the lead back to you, the current agent.

As an incentive for inquiring for more information, both letters feature an offer of a free report on strategies to improve employee health and lower employer costs.

For more information on the campaign, please contact your Beere & Purves Sales Representative.
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