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2-50: Specialty Broker Bonus Program!

Mar 17, 2010

Introducing Anthem's 2010 Small Group Specialty Broker Bonus Program!

Not only can you earn 10% commission on sales of Anthem Small Group dental, life and vision plans, but in 2010 you can also earn a bonus for your efforts!

To qualify, simply bring in a minimum of five new Anthem small group Specialty accounts and a minimum of 100 new Specialty members written between January 1, 2010 and December 31, 2010 and in-force at the end of 2010.  

New Specialty coverage added to existing groups in the qualifying period will be considered as a new account. For instance, if you sell an Anthem dental plan to an existing Anthem medical group that didn't previously have an Anthem dental plan, that counts!

And you can count a group's members multiple times if you sell them more than one Specialty plan. For instance, a group of five that bought dental, vision and life would count as 15 members instead of five! 

There are four levels of payout that you can qualify for. The more new Specialty members you sell in 2010, the higher your bonus payout will be! All you need is a minimum of 100 new Specialty members in 2010 - and then you will be paid on a per member basis starting with the first member!

The more Specialty business you write with Anthem, the more you will earn!

Total New Specialty Members

Life Payout Amount Per Member

Dental Payout Amount Per Member

Vision Payout Amount Per Member

100 - 149




150 - 199




200 - 274








In addition, Anthem will also pay you when you retain your existing Anthem Specialty members! In order to be eligible for the persistency program, you must qualify for the new business program and satisfy the applicable requirements:


Total Block Persistency

Bonus Payout Percentage


85% - 89.9%





Persistency is measured by taking premium in force on December 31, 2010 excluding 2010 new sales and dividing by premium in force on December 31, 2009. The bonus amount equals the bonus payout percentage times the 2010 total premiums processed from 1/1/2010 - 12/31/2010 for new and existing Anthem accounts produced by the producer of record.

Bonuses will be paid out in March 2011. Brokers who qualify but do not wish to participate may opt out of the program at that time.

To see an example of how much you can earn, check out the broker bonus flyer.  For program details, see our Small Group Specialty Broker Bonus Program guide or contact your b&p Group Sales Representative today.

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