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AMAP Program Changes for 2010

Sep 04, 2009

Marketing funds tailored to business types in 2010

Each type of business comes with its own marketing needs. To reflect those needs, Anthem Blue Cross has made a few changes to how they can help fund your marketing efforts.

AMAP reserved for Individual and Senior

Starting in 2010, funds earned through the AMAP Program will be based on Individual and Senior sales only. Small Group sales will no longer earn AMAP funds. Also AMAP funds will only be available for marketing Individual and Senior products. You can be reimbursed for:
Co-op funds will still be available for small group marketing
If you're interested, discuss your co-op proposal with your Small Group Regional Sales Manager. Each funding decision will be independently evaluated.
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