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Delta Dental Launches New SmileWay Wellness Program

Jun 09, 2011

Delta Dental launches new SmileWay
SM Wellness Program to raise oral health awareness, promote wellness

San Francisco (June 2, 2011) -- A group of Delta Dental companies today launched its SmileWaySM Wellness Program, beginning with a campaign to raise oral health awareness and promote wellness.

The program, created by Delta Dental companies in California, New York, Florida and 11 other states, aims to help people improve and manage their oral health through a three-pronged approached called the SmileWay Challenge. Participants are asked to complete online quizzes to self-assess their risk for dental disease, educate themselves on various aspects of dental health and “get connected” to Delta Dental through social media channels and Dental Wire, Delta Dental’s enrollee newsletter.

To kick off the new program, Delta Dental is reminding enrollees this month about the importance of oral health and disease prevention and is encouraging them to participate in the SmileWay Challenge. The first step: online risk self-assessment quizzes, which are found at

“Based on their answers to the quizzes, participants can sign up to receive customized tips by email each month on how to improve their oral health and guard against disease,” said Belinda Martinez, Delta Dental’s senior vice president of Sales and Marketing. “From these tips, they need look no further than our website for educational information and videos, and they can view these resources and manage their program participation at their own pace.”

SmileWay Wellness Program online tools on include:

In addition, Delta Dental offers fun, interactive tools for kids through its award-winning children’s website,, which is also available in Spanish (

Delta Dental of California, Delta Dental Insurance Company, Delta Dental of Pennsylvania and affiliated companies, along with Delta Dental of New York, cover nearly 25 million people in 15 states plus the District of Columbia and Puerto Rico. All are part of the Delta Dental Plans Association (DDPA), whose member companies collectively cover 56 million of the 166 million people nationwide with private dental insurance, making it by far the largest national system of dental plans.

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