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EaseCentral Integrates Real Time Employee Benefit Enrollment Systems with Cloud-Based Platform

May 23, 2016

May 23, 2016​

EaseCentral, the all-in-one software solution for employee benefits and HR, today announced its real time Electronic Data Interchange (EDI) connection that is reimagining employee benefits. By streamlining the administration of HR enrollment and quoting processes for insurance brokers, agents and employees, these new integration capabilities will significantly save time, as a process that often took weeks to complete can now be finished in a matter of minutes.

These innovative capabilities have already assisted in operational efficiencies for key players in the healthcare space including beere&purves and Anthem Blue Cross of California, Limelight Health and HealthPartners from July of this year.

Currently, employers and brokers are faced with the challenge of compiling data into spreadsheets and presenting materials in a digestible format. With this current model, employees are lost in the process of finding the best and most tailored healthcare options for them with clear and definitive pricing. EaseCentral's cloud-based software platform makes employee benefits simple and manageable by offering an automated paperless enrollment process and providing an easy onboarding and offboarding solution. These offerings help keep employers compliant with the storing of I9, W4 and other employee forms.

"The process of compiling data and putting it into a spread sheet is time consuming for offices and broker firms," says David Reid, founder and CEO of EaseCentral. "A lot of administrative time is wasted that could be better spent helping employees clearly understand their options."

Using EaseCentral's technology, health insurance and benefits professionals are able to pull quotes and compare information from multiple carriers instantly from any desktop or mobile device. Employees are then able to take the decision-making process into their own hands, push the "Start Enrollment" button and set up their group in the enrollment system.

The first General Agent to provide this level of carrier connectivity through EaseCentral's HR and Benefits software is beere&purves, one of the largest General Agencies in California. EaseCentral recently announced a strategic partnership with beere&purves to form this real time EDI relationship with Anthem Blue Cross of California, which is available now throughout the state.

"Because of EaseCentral's technical depth and responsiveness, our broker partners are the first to offer their clients real-time, Small Group enrollment with Anthem Blue Cross of California," says Peter Cella, CEO of beere&purves. "The improved speed and accuracy of EDI enrollments allows us to deliver member ID numbers the same day as the group approval; mitigating eligibility issues, service calls and delayed access to care. Everyone benefits from our partnership."

The partnership also significantly improves data quality by eliminating ineligible handwriting and data-entry errors, members experience faster access to healthcare benefits and providers, and it mitigates post-sale service issues for benefit brokers, employers and employees.

EaseCentral has also partnered with health insurance solution platform Limelight Health, enabling brokers to provide live rate and benefit data, a census upload feature to help generate quotes in seconds and real-time modeling to find the right plan and defined contribution strategy.

"Connecting quoting with enrollment technologies empowers thousands of benefit brokers and takes a huge leap toward a paperless and better benefits consumer experience," says Michael Lujan, Co-Founder and Chief Strategy Officer of Limelight Health, Inc.

From July, EaseCentral will also be rolling out its integration technology with HealthPartners, a family of health care companies serving more than one million medical and dental health plan members nationwide.

"EaseCentral allows small and mid-size agencies the technical tools to compete with much larger firms, at an affordable price. The ability to shop, quote and enroll from a single source is a great feature for brokers," said Tim Haley, Vice President Broker Sales at HealthPartners. "As a carrier, we are excited to be partnering with a quality organization like EaseCentral so that we can continue to provide our broker partners and clients a much better experience," he continued.

EaseCentral's all-in-one software solution for Employee Benefits and HR is among the most widely adopted, fastest growing solutions for brokers and employers on the West Coast, with over 18,000 employers and over 350,000 employee users.

"Today employers have a lot of choices," says Reid. "They can choose to work with a broker that's going to hand out dozens of forms and go through the painstaking process of proofing and chasing down all those forms, or they can choose to work with a broker that brings the technology solution to the table."

About EaseCentral    
EaseCentral is the all-in-one software solution for Employee Benefits and HR. Built for agents and employers, cloud-based EaseCentral makes it simple for companies to set up and manage over 50 types of benefits, coordinate payroll and HR, collaborate with employers on new hires, changes and terminations, and deliver completed tax information - all from one location. Started in 2012 in San Francisco by employee benefits veteran, David Reid, and web and engineering architect, Courtney Guertin, EaseCentral works with insurance brokers and small businesses to create seamless HR and benefits processes on a single, easy-to-use platform, and has offices in San Diego and Las Vegas. In 2015 EaseCentral was launched on the West Coast and is among the most widely adopted, fastest growing solutions for brokers and employers in the area, with over 18,000 employers and over 350,000 employee users. For more information, head to

About beere&purves   
beere&purves, Inc. has been involved in the Insurance Industry since 1929, transitioning into a General Agency in 1994.  beere&purves is dedicated to providing employee benefit brokers of all sizes with the sales and support services they need to promote the growth and development of their business, their clients and their clients' employees. Visit to learn more about broker resources available from beere&purves.

About Limelight Health   
Limelight Health is on a quest to make health insurance simple. Leveraging years of insurance industry experience alongside innovative and mobile-first technology, Limelight Health provides a new platform and solution for health insurance agents and other health insurance professionals that connects and integrates data with other benefits technologies like payroll, CRM, benefits administration and compliance tools. This solution aids in the decision making process with advanced quoting and decision support tools while saving time and eliminating redundancies. For more information, visit

About HealthPartners  
Founded in 1957, the HealthPartners family of health care companies serves more than one million medical and dental health plan members nationwide. It is the largest consumer-governed, nonprofit health care organization in the nation, providing care, coverage, research and education to improve the health of members, patients and the community.

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