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Email Campaign to California Anthem Members Has Begun

May 30, 2012

 


As part of Anthem's efforts to increase awareness of prevention and health & wellness programs,  an email campaign will launch the week of May 21st to select California members. The emails will include messages which were proven to raise member satisfaction during Anthem customer research.

These emails, which will run monthly, will go to all members who have given Anthem permission to contact them via email. The first month will include both an introductory email and an email on preventive care.

May:        Introduction

May:        Preventive Care

June:      Cost of Care/ER alternatives (ERUMI)

July:        Special Offers

August:   How my Plan Works (Medicare members will receive general wellness topics this month)

September:   24/7 Nurseline (Individual members will receive general wellness topics this month)

October:  Healthy living tips.


For more information, members may contact Anthem Member Services.

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