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Guardian Offers Path to Affordable Whole Life Policy Ownership

Jul 28, 2016

The Guardian Life Insurance Company of America® (Guardian), one of the nation’s largest mutual life insurers, announced two new enhancements to its whole life insurance offerings. Guardian’s Lifetime Protection Builder and Enhanced Whole Life Policy Loan Options provide policyholders choice around how their protection is structured and how they may access policy cash value for any use. These new features continue Guardian’s tradition of providing affordable solutions to help policyholders meet their various financial obligations.

Lifetime Protection Builder

The new Lifetime Protection Builder rider helps bridge the gap between term and permanent life insurance, allowing policyholders the opportunity to transition term insurance to permanent insurance at regular intervals while maintaining the appropriate level of protection at a price they can afford. 

This rider provides cost-effective temporary insurance coverage over a 15 year period.  The coverage amount reduces on the 5th, 10th and 15th anniversaries – and the rider provides corresponding opportunities to purchase permanent whole life coverage at the same intervals. 

Enhanced Whole Life Policy Loan Options

Whole life policyholders have the ability to access their accumulated cash value by taking a policy loan on the policies’ 10th anniversary, for any reason they choose.  Now with Guardian whole life policies, clients will have the option to choose between fixed or variable loan interest rates upon the policies’ 10th anniversary. This is a feature unique to Guardian, as the few carriers that offer a choice force consumers to lock in terms at the time they purchase their policies.

“With Guardian’s new life insurance enhancements, we’re offering more personalization, so our policyholders’ insurance fits them at every stage of their life. They can tailor their policies by starting with more affordable term life and transition into more robust permanent whole life insurance as it makes sense,” said Andy Gordon, Head of Life Product and Risk at Guardian. “We understand at different stages of life people have varying concerns and our enhancements respond to those priorities. Guardian remains one of the country’s leading insurance providers because we deliver financial security how, when and where clients prefer.”

Guardian is also the only carrier offering whole life policyholders the opportunity to link a portion of their cash value to the performance of the S&P 500 Price Return Index through its patent-pending Index Par​ticipation Feature (IPF)

For questions, please ​contact a member of your b&p Sales Team - 888.722.3373.

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