News & Updates
IHL Service Green reinforces Aetna’s commitment to a healthy environment by only offering online communications. It features:
Service Green best appeals to those clients whose employee population is largely online or who have a 60% or greater Aetna Navigator registration rate.
IHL Service Green pilot
In 2011, Aetna piloted Service Green with four employers who were receiving paper communications. Aetna Inc. was in the pilot, and Aetna employees received the e-postcards in lieu of paper postcards. During the pilot, the e-postcards received a 19-25% open rate and .5-3% click through rate. These results are consistent with the rates typically encountered with Aetna’s electronic communications to members. Also, the pilot showed a neutral to increased call volume into the IHL nurse line.
Why promote IHL?
A 2010-2011 study found that IHL returned an estimated $2.09 in office and ER visit savings for every $1.00 in program cost.1 This study also showed that IHL helps avoid unnecessary doctor office and ER visits. That can save members time and money.
Additionally, members like Informed Health Line2.
Learn more about Aetna, contact your b&p Sales Representative - 888.722.3373.
1 Costs are only projected amounts; actual costs savings, if any, will vary. Book of Business Informed Health Line Comprehensive Results Report for Non-Handbook members, Prepared by Aetna Informatics, May 2010 - April 2011.
2 Informed Health Line Member Satisfaction Survey. Prepared by: Aetna Market Insights, October 2011.