It's Never Been Easier to Generate Leads

Aug 19, 2009

It’s never been more important to stay competitive. It’s never been easier to get started.

Whether you’re powering research, streamlining sales efforts, or developing long-term relationships with clients, as part of Aetna's Resource Connection ^SM, Hoover’s provides the in-depth business information and customizable tools your organization needs to get business done.

Your Hoover’s subscription gives you the tools you need to:

Build targeted lists of the organizations that represent your best prospects using more than 40 search criteria (ZIP Code, company size, financial data, key people and more)
Download customizable lists directly into your workflow
Assess cross-sell and up-sell opportunities with your existing clients
Identify the decision maker (business owner) to build a sales pipeline
Intelligently target prospect universe based on industry, SIC codes, size and 70 other criteria options
Prepare for sales calls using comprehensive information about specific company
Tap inside connections using the new LinkedIn integration directly from a company’s record

Aetna’s relationship with Hoover’s allows you to have access to this service for $349 (a savings of over 65 percent) per year.

Registration
Signing up is easy – you can order online today.

View a Three-Minute Tutorial on how to get started using Hoover's.