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Protecting Your Privacy & Improving Efficiency

Sep 14, 2012

Improving the producer experience


Producers are a critical part of Aetna’s business. As they continue to look for ways to improve the producer experience, they are making two changes to protect your privacy and improve efficiency.

Moving to National Producer Numbers to protect your privacy

At Aetna, they have begun a process to no longer use Social Security numbers on applications, sales links and customer-facing documents. In addition to being a good privacy practice, limiting the use of Social Security numbers also meets the requirements of a growing number of states.  

Instead, you will be identified by your National Producer Number (NPN). This is a unique number assigned to insurance agents and producers by the National Insurance Producer Registry (NIPR). The Registry is a non-profit affiliate of the National Association of Insurance Commissioners. If you don’t know your NPN it’s easy to find through the NIPR website. Aetna has already begun adding the NPN field to some documents. The change will be fully implemented by January 2013.  

The unique National Producer Number will help Aetna track each sale to a writing agent.

Improving the efficiency of the appointment process

At the same time, Aetna is also moving to improve the efficiency and cost-effectiveness of their appointment process. Beginning by October 2012, Aetna will finalize appointment requests at the time of sale.  

Aetna will continue to accept appointment paperwork at any time and will process the file upon receipt – just as they do today. However, Aetna will wait to finalize the appointment with the state until a sale is actually made. Aetna will, of course, comply with state regulations and complete appointments in advance of sales in those states that require it.

Please contact your b&p Group Sales Representative to discuss the details above - 888.722.3373.


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