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Study Reveals Delta Dental is #1 with Consumers, Dentists, Brokers...
Mar 31, 2009
Study reveals Delta Dental is number one with consumers, dentists, brokers and benefits decision makers.
Delta Dental maintains powerful brand, reputation and competitive advantages over other dental benefit carriers with consumers, dentists, benefits decision makers and brokers. These findings are revealed in a biennial Delta Dental Plans Association "Brand Awareness and Perception Survey" of these four key groups.*
The Delta Dental brand is recognized by brokers who recommend Delta Dental more than any other dental benefits carrier. Brokers who recommend Delta Dental most frequently name attributes such as "customer service," "many dentists" and "fast claims processing" as most important.
Delta Dental outperforms the competition on all attributes of importance to benefits decision makers who consider the brand three times more frequently than its competitors. Delta Dental holds a significant advantage with benefits decision makers in terms of brand awareness, reputation, retention, and market share. Benefits decision makers with Delta Dental benefits identify "customer service," "best value" and "a company you trust" as the most important attributes.
Delta Dental is the established leader among consumers surveyed and far outperforms the competition in measures of brand familiarity, reputation and share of mind. Those consumers who chose Delta Dental named attributes such as "best value," "quality care" and "a company you can trust" as important to them.
The study reveals that practicing dentists view Delta Dental two and a half times more favorably than competing brands; and dentists say they work with Delta Dental more frequently than all other carriers combined. Dentists view Delta Dental as a superior carrier with demonstrated strengths in reliability and responsiveness. Dentists who work with Delta Dental say they most value attributes such as "fast claims processing," "prompt payment" and "customer service."
*The 2008 "Brand Awareness and Perception Study" was conducted by The Long Group. Random 18-minute telephone interviews were conducted with 900 benefits decision makers with more than 100 employees; 200 producers representing companies that purchase dental insurance; 900 employed consumers between the ages of 25 and 55; and 200 practicing dentists that operate as private practitioners. The samples were drawn from within the 25 largest dental benefits premium states including: Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, Washington, and Wisconsin.