Anthem Blue Cross Is Updating Their Brand

You will begin to see a fresh, updated Anthem Blue Cross and Blue Shield logo that aligns to their broad portfolio of products and services. This is the first step in what will be a multi-year brand transition and signals a new chapter that honors the strength of Anthem's existing brand.

Take a look at Anthem's fresh new logo!

While you’ll start seeing their new logo, colors, images, and graphics soon, you’ll also continue to see their old branding for several months as they apply it to all their printed and digital material.

There’s nothing that you or your clients need to do as Anthem rolls out their refreshed branding. You can continue using materials with the old branding until it is updated.

For questions, or help with an Anthem Blue Cross group, please contact a member of your B&P Sales Team - 888.722.3373.