Anthem Launches Campaign Promoting LiveHealth Online
Starting the week of May 1, Anthem individual and group members will get a series of campaign communications from Anthem about LiveHealth Online. These will be emails, phone calls and direct mailings. They will go to members in plans that cover online visits using LiveHealth Online. Anthem will also include members who do not have this benefit.
Unless their employer has opted out of this reward, members who sign up for LiveHealth Online during the campaign get a chance to win the grand prize, a $500 Amazon gift card. Ten runners-up will win a $25 Amazon gift card.
If your clients ask you about these communications, tell them Anthem wants to teach members about the value and convenience of online visits using LiveHealth Online. And Anthem encourages them to sign up for it.
What is LiveHealth Online?
Using LiveHealth Online, members can have a video visit with a board-certified doctor or licensed therapist on their smartphone, tablet or computer. It’s quick and easy to use -- they just have to sign up to create a LiveHealth Online account.
After signing up, they’ll be able to:
-
Get access to a board-certified doctor 24/7: When their own doctor isn’t available, they can use LiveHealth Online to get care for colds, flu, sore throats and more! Doctors can give a diagnosis and send prescriptions to the member’s pharmacy of choice, if needed.* Doctors using LiveHealth Online typically charge $49 or less per visit, depending on the health plan. Visit with a licensed therapist: If members are anxious or having a tough time coping, they can use LiveHealth Online to talk with a therapist from the comfort and privacy of home. In most cases, they can make an appointment and see a therapist in four days or less.** Appointments are available seven days a week and cost the same as an in-person office visit.
Getting started is easy. Members just go to livehealthonline.com or download the Android or iOS app to sign up and set up a profile. After they create an account, members can use LiveHealth Online to have a video visit with a doctor or therapist of their choice. To see a doctor, they select LiveHealth Online Medical to view the doctors they can visit with.
After they select a doctor, they’ll need to give a reason for their visit and a summary of their health history. Then they’ll need to select a pharmacy to use, if a prescription is needed. Next they’ll be asked to enter their health plan and credit card information, if there is a cost for the visit. Then they’ll be placed in a virtual waiting room until the doctor is ready to meet with them – the average wait time is about 10 minutes or less.
For a therapy visit, members select LiveHealth Online Psychology to choose the licensed therapist or psychologist they want to meet with. Then they can schedule an appointment online for a date and time that works best. In most cases, members can make an appointment and see a therapist in four days or less.**
Is LiveHealth Online a covered benefit?
For members in participating health plans, online visits using LiveHealth Online are a covered benefit. Doctors using LiveHealth Online typically charge $49 or less per visit, depending on the health plan. And online therapy visits usually cost the same as an in-person therapy office visit.
Can non-members use LiveHealth Online?
Yes, LiveHealth Online is available to anyone. So your clients' friends and family who aren't members can use it, too, by paying the full cost of the visit.
When can members see a doctor or therapist using LiveHealth Online?
Doctors are available 24 hours a day, 365 days a year. Therapists are available by appointment 7 days a week.
How can I promote LiveHealth Online to my clients?
For your group clients, you can share Anthem's Quick Start Guide for employers. The guide gives employers an easy three-step promotion plan to help educate and motivate their employees to sign up for LiveHealth Online. All of the promotional materials they need are included in the Quick Start Guide.
For questions, please contact a member of your B&P Sales Team -
*