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Guardian Awarded Life Insurance Brand of the Year by Harris Poll Survey

Guardian Awarded Life Insurance Brand of the Year by Harris Poll’s 2017 EquiTrend Survey

Business Wire
​June 15, 2017

NEW YORK - The Guardian Life Insurance Company of America (Guardian), one of the nation’s largest mutual life insurers and a leading provider of employee benefits, has been recognized as Brand of the Year in the Life Insurance category, according to The Harris Poll® EquiTrend Study, which reveals the strongest brands across industries based on consumer response. 

“Guardian is honored to be recognized as the highest ranked life insurance brand in the 2017 Harris Poll. Our Brand of the Year debut is a testament to our employees’ energy, enthusiasm and dedication to exceeding our clients’ needs,” said Deanna Mulligan, President and CEO at Guardian. “With a history that spans almost 160 years, we are learning and improving every day to deliver on our vision to be the trusted partner delivering financial security how, when and where clients prefer.” 

Guardian is using technology to provide customers the information they need and is working on making the experience simple and easy. This commitment is evidenced in customer feedback and industry recognition. Guardian’s Retirement Contact Center has been recognized by J.D. Power six years in a row for providing “An Outstanding Customer Service Experience” for the live phone channel. DALBAR has recognized teams across the Individual Disability Income business and Guardian was the only insurance provider to receive the 2016 Insurance Service Award for customer service in 2016. 

This year, more than 100,000 U.S. consumers assessed over 4,000 brands across more than 450 categories. Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three factors ⎯ Familiarity, Quality and Purchase Consideration ⎯ that result in a brand equity rating for each brand. Brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. 

Read the full ​Harris Poll EquiTrend Brands of the Year list.

*Guardian received the highest numerical Equity Score and the highest numerical score relating to Love and Trust among Life Insurance brands included in the 2017 Harris Poll EquiTrend ® Study, which is based on opinions of 102,617 U.S. consumers ages 15 and over surveyed online between December 30, 2016 and February 21, 2017.

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