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Health Net Large Group Pricing and Guidelines Create Broader Selling Options

Over the past several years Health Net has found unique industries that stand out as sales prospects. The benefits of selling in these markets are strong and can give your business a noticeable boost:

  • Health Net excels from a market share perspective.
  • Health Net has a higher retention rate for these industries over their broader book of business.
  • They tend to choose tailored networks.
  • They have a huge presence in Health Net's targeted locations.


In 2022, Health Net rolled out a strategic approach that featured their leadership in these unique markets and focused on the strengths they offer, which include:

  • Preferred pricing
  • Relaxed underwriting guidelines for employee participation
  • Two-year Renewal rate guarantee


And, Health Net couldn’t be happier with the results! 40% of their new clients came from these industries. Plus, a number of brokers have embraced this strategy and are growing their books of business.


In 2023 Health Net plans to expand on this success by targeting:


For these clients, Health Net will provide:

  • Rates at least 20% below their average
  • High retention


And Health Net's Account Management team offers proven experience supporting the unique needs of these clients.


Reference the above sell sheets that go into greater detail into each of these markets.


For questions, or help with a Health Net Large Group quote, please contact your B&P Sales Rep - 888.722.3373.