Important Update on the Beam Perks Program

Over the years, the Beam Perks program* built around our smart toothbrush has been a cornerstone of how Beam delivers value to members and groups. Thanks to your partnership, Perks has helped strengthen relationships and support healthier smiles across communities.

After thoughtful consideration, Beam has decided to end the Perks program. While this decision wasn’t easy, it reflects Beam's commitment to ensuring Beam remains innovative, sustainable, and focused on what truly drives value for you and your clients.

The reality is that enrollment in Perks has been low– just 4% of members¹, and declining – which told Beam that it’s not providing real value to your clients. Rather than continuing a program with limited impact, Beam is focusing their resources on more meaningful initiatives. 

Beam is no longer just a dental company; they've evolved into a one-stop shop for all ancillary benefits, including Dental, Vision, Life, Disability, and Supplemental Health. With tools like the Beam Quoting Tool^ and BeamElect**, and exciting new partnerships, Beam is doubling down on solutions that truly make a difference for you and your clients. Stay tuned for more updates on what’s ahead! 

Here’s what you need to know now:

• Key Dates: Groups with January, February, and March effective dates will have access to Perks as usual. For groups with April and later effective dates, Perks will be provided only if they were quoted before December 19, 2024. The program will officially conclude by May 2025.
• Inventory: Beam has sufficient stock to fulfill Perks through this transition, ensuring continuity for impacted members.
• Resources: To support you, Beam has prepared a document of key details that you can access in the Broker Resource Center.

This decision allows Beam to reinvest their resources into developing new and exciting initiatives that Beam can’t wait to share with you next year. From partnerships to better support your clients to enhanced tools that make your work even easier, there’s a lot to look forward to in 2025 and beyond.

Beam will follow up in January with additional details about these changes, including the communications that will be shared with your groups and members. Your feedback is invaluable to Beam, so please don’t hesitate to share your thoughts. Reach out to your Beam representative or email them at brokers@beambenefits.com with any questions or ideas— they’d love to hear from you.

*Beam Perks™ is provided by Beam Perks LLC. Eligible members age four and up at the time of enrollment are eligible to receive Beam Perks™ and must select their Beam Brush color within 45 days of enrollment to participate. If you do not have a mobile device, you can obtain Beam Perks™ by contacting Customer Operations at 1-800-648-1179. Beam Perks™ can be obtained separately without the purchase of an insurance product by visiting perks.beambenefits.com. Beam Perks™ may be changed at any time without notice and is subject to availability. See https://www.beambenefits.com/legal/beam-perks-terms-and-conditions for Terms and Conditions.

1. Based on internal Beam data of member perks enrollments (Jan - Oct 2024)

^Use of the Digital Quoting Tool is not currently available in all states and is contingent upon the Broker's proper appointment and licensure.

**Not yet available in AZ, NM, and VA and does not yet support disability coverage.