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New Principal Promotions Through January 1, 2020

Principal is pleased to offer a new promotion effective immediately on package cases as well as start up dental cases effective on September 1, 2019 to January 1, 2020 effective dates and fewer than 200 lives.

  • New Cases with 3 Lines: Free 2-year rate guarantee on Dental/STD and 3 year rate guarantee on Life & LTD 
  • Cross Sells: If you cross sell an existing case, you will receive a rate guarantee on the existing lines. For example, if you sell VTL – the existing Dental, Life and LTD will get an extended rate guarantee.
  • Start-up & Virgin Dental Cases: 6% discount on dental cases with ortho and 8% discount on dental cases without ortho. No package sale is required.


For questions or to request a Principal quote, please contact a member of your B&P Sales Team - 888.722.3373.